Julius Blum GmbH, Beschlaegefabrik

67 Blum Inspirations Moder n i sat ion Ba r r ier -f ree des i g n Bu rg l a r y protec t ion more, we all change throughout our lives – and so do our needs. So one home can’t fully meet the needs of ever yone at all times,’ explains Lothar Mar x. Nice and smar t Many senior citizens today are familiar with computers, smar tphones and tablets and are open to technological advancements. They are no strangers to apps, voice command systems and online shopping. And they at tach increasing impor tance to secur it y, convenience and enter tainment. So it ’s not surpr ising that the concept of smar t homes is par ticular ly suited to aging at home. Mobilit y furniture and electronic devices that enhance qualit y of living in all stages of life are generally ver y popular. Be it r iser recliner chairs, adjustable beds or opening suppor t systems for doors, wall cabinets and pull outs. These assistive devices might merely be a smar t feature for young people but they are greatly appreciated in old age. The forgot ten target group The needs and wishes of elder ly people have long been neglected. Product developers and marketing specialists preferred to focus on the younger generation. But manufacturers are coming to realise that this generation of ten has immense buying power. Their children have lef t the nest so they can now invest the wealth they have earned and saved in leisure time activities and enhanced convenience for their homes. What does the future hold? Life expectancy is on the r ise. In 2010, the number of people over 65 was 524 million wor ldwide. According to forecasts, the figure should r ise to 1.5 billion by the year 2050. In other words, more and more people are likely to opt for aging at home so that they can continue to live in their familiar environment. Thanks to technical advancements, intelligent assistive systems and a change in social at titude, this model is becoming ever more at tractive and easier to implement. • Liv ing in old age: What do people invest in? House owners want to make provi - sions for the future: 72% intend to invest in their own homes. Source: Sur vey by co2online for the initiative: “Our house: ef ficient, comfor table and safe.” 30% 51% 19%

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