11 We produce high-qualit y products with a long ser vice life, that are as functional as possible for their intended application. We also conser ve the resources within our ecosystem or, if this is not possible, we take measures to compensate for the impact we have. We continuously explore how a sustainable approach can open up oppor tunities for new products, ser vices and business models – including in our investment decisions. We treat the people and organisations in our communities with respect because the health and safet y of our fellow human beings is our top priorit y. We are absolutely commit ted to responsible grow th. Eco- logical and social sustainabilit y are just as impor tant to us as the financial health of our company. For a global company like ours, this means : 1. 2. 3. 4.