10 Blum Inspirations Or igin, homeland, home. These terms have several dif ferent layers of meaning and relate to var ious places. While you can' t choose your or igin or homeland, and these are usually linked to where you were born or grew up, you can create a home for yourself, repeatedly, over the course of your lifetime – for each chapter of your life, dur ing dif ferent per iods and as the groups of people around you change. Throughout these per iods, your homeland can be a fixed point to which you can return. A safe haven There's always been a deeper dimension to the concepts of homeland and home. Rather than freely seek ing out a place to live, people are forced to set tle down elsewhere due to geopolitical conflicts or environmental changes. Wars, displacement, climate change. All these are on the r ise and must be faced, with openness and a sincere culture of open arms. "Ever yone can do their bit, including companies. There are currently people from 69 nations work ing at Blum's headquar ters in Vorar lberg. Our apprentices speak t welve dif ferent native languages," explains Franz Ha, HR Specialist. "We're really proud of this." Constants and variables Unlike one's or igin or homeland, a home is something that may dif fer over time. It changes with you. From the first time you move to your own space, or have a per iod abroad, your work ing years and star ting a family, and eventually growing old. Each exciting change forms the basis for a home. Those who have the freedom to create a Home is where the heart is Flexibility, mobility and not least digitalisation are shaping the way we think about what makes a home. The scope has been unlimited for a while. Beyond cities, countries or continents. And now, it 's not even limited to reality. The Metaverse is knocking at our door and opening up practically unlimited oppor tunities in a vir tual world. Is it time to re-define the concept of 'home'?
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