5 4 Blum Inspirations The language of colours The choice of colours plays a big role in how brands, consumer goods, furniture and entire spaces are perceived. Colours evoke emotions, moods and even values, mak ing them an ef fective design tool. For example, Pantone, an Amer ican company specialising in colours, has been of fer ing an internationally valid system since 1963 to descr ibe colours precisely and consistently – an essential aspect for designers and manufacturers. Colour psychology explores the ef fect that colours have on people's feelings, thoughts, reactions and decisions, with dif ferent meanings being ascr ibed to each colour. Orange, for instance, is said to be inspir ing, communicative, energetic – and is a classic found in many popular designs. • Smeg, a classic among refr igerators in the st yle of the 1950s, stands out thanks to iconic details and a wide selection of colours to choose from. smeg.com Designed in 1971 by Verner Panton, the Pantella table lamp is now available in a range of colours and sizes and has become a staple of Scandinavian inter ior design. louispoulsen.com Inspired by molten cast iron poured from the crucible, long-established manufacturer Le Creuset 's signature product was developed in 1925 – the enamelled Dutch oven in the colour "Flame", which pros and cook ing enthusiasts still swear by to this day. lecreuset .com F O O D C U LT U R E
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