15 Blum Inspirations We tend to pursue a vision r ight from the star t rather than think ing in terms of solutions straight away. Tak ing a holistic view is an impor tant par t of our process. We don' t automatically reject any ideas, we know our materials and have an ingrained understanding of how to work with them. We work with the customer for the customer and show them possibilities they hadn' t thought of. Developing a successful product means adjusting our understanding of the customer time and time again. Af ter all, our customers and their needs are constantly changing. So listening to the customer isn' t enough – I need to share a relationship with them. Plus, there are cer tain trends that inform the development. In the case of AVENTOS HKi, for example, the market was look ing for a minimalist solution for opening and closing wall cabinet fronts. An essential aspect is knowing the requirements the product has to meet. For example, what does an inter ior designer like Jürgen Krämer need to do his job? And you also have to be open to change. AVENTOS HKi, for instance, was evolved from an existing solution based on needs analyses and conversations with manufacturers. The new version meets their growing demands much more ef fectively than the previous model. This is something I like, because the ma xim in inter ior design is the less you can see of technical components, the bet ter. While work ing with REVEGO we noticed some potential areas for improvement and openly communicated them to Blum. I would be delighted if our suggestions ended up being implemented. How do you approach the process of developing new furniture solutions and products? What role does the dialogue between product developers and users play? S M A L L S P A C E W O N D E R S Jürgen Krämer I N T E R I O R D E S I G N E R Armin Baldreich P R O D U C T D E V E L O P E R A T B L U M
RkJQdWJsaXNoZXIy