16 Blum Inspirations I actively look for the r ight par tner for specific jobs, and this of ten gives r ise to new ideas and areas for development on both sides. For example, we created some of the momentum towards customising the box systems. I 'd like to see a closer dialogue on this level with a bit more energy behind it. It might be a question of culture; emotions can be infectious. I agree, and the way Blum presents its products is developing all the time. It 's been a long time now since we presented products simply by placing them on a table – we make them something people can exper ience in approachable designscapes. This speaks to manufacturers and end users in a completely different way and enhances the product 's significance. Innovation is a good catchword. Developing products always involves a cer tain amount of r isk. We're char ting new terr itor y in many cases. But if we don' t take any r isks, we'll never br ing any innovations to market. I always make an ef for t to think outside the box as well, which is actually how the solution came about for the installation of AVENTOS HKi. It saves an incredible amount of space and is practically invisible. We saw a carpenter using a chain mor tiser, and that gave us the idea to integrate a super narrow slot. • Having the r ight par tners is the be all and end all in our line of work. Their products make up a por t folio that we can use as a creative basis for our customers. Besides look ing for products of an outstanding qualit y, I want to connect with companies that have the capacit y to innovate, where we can gain an insight into their production and come into contact with real people. Do you approach suppliers regarding specific solutions or fur ther developments? What do you look for in professional par tnerships? Jürgen Krämer I N T E R I O R D E S I G N E R Armin Baldreich P R O D U C T D E V E L O P E R A T B L U M S M A L L S P A C E W O N D E R S
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